Marketing has a intimate relationship with modern technology……

One is not without the other.

Systems Of The Future – Nick Kohlschreiber Is Exploring Artificial Intelligence Applications.


NEWPORT BEACH, CA – Ready, steady, go – the race is on! Leading tech companies such as Facebook, Google and Microsoft are hurrying to employ top scientists to develop artificial intelligence apps that make computers think more like people. And while we are still a far cry from life-like operating systems like “Samantha” as recently voiced by actress Scarlett Johansson in the award-winning movie “Her”, there is an undeniable trend towards more intuitive applications. Even today, artificial intelligence programs are already able to recognize human speech and images. It is only a matter of time until programs learn how to handle more complex tasks and challenges.

Major industry leaders are not the only ones looking into speeding up the development in the field of artificial intelligence. A number of smaller companies and investors are also exploring the vast opportunities that come with every invention that is made with regards to digital assistant programs and applications, amongst them Nick Kohlschreiber, a hugely successful entrepreneur from California. “Computers, mobile devices and apps have become more and more intuitive over the last couple of years.” explains Kohlschreiber. “But this is not the end of it. While our devices currently understand easily what we want, the next step will be for them to know what we need before we are even aware of it ourselves.”

The general approach to achieving this goal is to learn as much about the user as possible, in order to enable the app to be of true assistance. “The possibilities and fields of application in which cognitive technology can be used are boundless. A well-designed app could be able to give you personalized fitness tips as well as career advice,” says Nick Kohlschreiber. And while he is aware of the development efforts of Microsoft, Google and the like, he is optimistic that smaller companies have equally good, if not better chances to come up with the next big thing. “Smaller businesses are often faster when it comes to developing something new, because they are not slowed down by corporate policies and red tape. They tend to have a higher level of motivation and are bolder when it comes to trying new things. In my experience that is a pretty good formula for success.”